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Does your company use Product Management to its fullest potential?

Transform Your Organization

Better situate Product Management organizationally for more consistent operations that generate predictable results

Cultivate Product Management Talent

Clearly define the role of product manager, hire the right people for the job, and institute effective job-development plans for those product managers

Defeat the Silo Mentality

Design and support cross-functional product teams to steer a product line and deliver agreed-upon business results with clear engagement models.

Managing Product Management will help you:

Product Management Done Right!

Steven Haines, one of the world’s top authorities in the field, lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways.

Meet The Author,
Steven Haines

Globally recognized expert in product management and business acumen

Steven Haines is the Founder & CEO of Sequent Learning Networks, the author of several bestselling business books, and an energetic public speaker. His ideas and books continue to shape how leading companies organize to produce category defining products and highly performing business people.

Steven's books include:

diedre product management testimonial
As a working Product Manager and manager of Product Manager's I have often been dismayed by the lack of agreed science to Product Management and about the confusion about its place in the organization, proper function, and duties. Managing Product Management does an excellent job of providing a framework for thinking about those issues in any given business. My bottom line is that anyone who manages, or aspires to manage, Product Managers should read this book."
Jessica Harris
Head of Product Management

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