Over 5 hours of Digestible Video Modules and Actionable Coursework
In this module, we discuss some key characteristics and traits that are necessary to becoming a successful product manager.
We discuss the framework of critical processes, work flows, and decision points used to manage a product across its entire life cycle.
In this module, we review the important activities used to uncover customer needs, assess the competitive landscape, and keep abreast of market dynamics.
Your product’s strategy is a data-driven, market-focused guide of where you’ll go in the future. In this module, we discuss the framework for creating a successful long-term product strategy.
Product Planning explains the activities needed to assess and prioritize various opportunities, make important investment decisions, and ultimately define the product to best solve customer needs.
In this module, we discuss a product management team’s activities as it develops, tests, and launches a product.
In the final module of the Learning Program, we review how a product manager uses data and analytics to measure and support the product, how to strategically use the marketing mix to best position the product in the marketplace, and how to make important decisions for the product based on where it is in its life cycle.