If you only ever read one book on Business Cases, read this how-to guide by The Business Acumen Institute.
By Steven Haines
How do you go about organizing your idea, gaining the support of others, and presenting—with confidence—your idea to management? To get a solid sense of the traction it needs or to work on a project that has been delegated to you, you’ll need to become adept in creating a business case.
A business case qualitatively and quantitatively rationalizes an investment while considering elements that could include the needs of the business, proposed solutions, and economic outcomes.
It also provides a backdrop for business leaders to align around common goals while considering the scarcity of resources. Unlike other books, this one is different. It’s brief, to the point, and written in an easy-to-understand tone so that you can effectively utilize your time on the tasks at hand, building a believable business case.
Steven Haines is a world-renowned author, speaker, and thought leader in the areas of product management and business acumen. As the founder of Sequent Learning Networks (sequentlearning.com) and the Business Acumen Institute (business-acumen.com), he has trained tens of thousands of people who work in product management and other functions. His industry-defining work has contributed to the transformation of mindsets, methods, and corporate competitiveness.
Sequent helps product managers and product leaders develop the skills and capabilities needed to accelerate performance and promote market growth.