How to Create a Business Case

If you only ever read one book on Business Cases, read this how-to guide by The Business Acumen Institute.

By Steven Haines

Have you ever had a great idea to help your company be more efficient or make more money?

How do you go about organizing your idea, gaining the support of others, and presenting—with confidence—your idea to management? To get a solid sense of the traction it needs or to work on a project that has been delegated to you, you’ll need to become adept in creating a business case.

A business case qualitatively and quantitatively rationalizes an investment while considering elements that could include the needs of the business, proposed solutions, and economic outcomes.

 It also provides a backdrop for business leaders to align around common goals while considering the scarcity of resources. Unlike other books, this one is different. It’s brief, to the point, and written in an easy-to-understand tone so that you can effectively utilize your time on the tasks at hand, building a believable business case.

This book serves as a guideline and a template for establishing a consistent model for rationalizing investments across any company for managers and leaders who work in complex companies.

Meet The Author, Steven Haines

Globally recognized expert in product management and business acumen

Steven Haines is a world-renowned author, speaker, and thought leader in the areas of product management and business acumen. As the founder of Sequent Learning Networks ( and the Business Acumen Institute (, he has trained tens of thousands of people who work in product management and other functions. His industry-defining work has contributed to the transformation of mindsets, methods, and corporate competitiveness.

Steven's books include:

What Our Readers Have Said

Are you a leader? Not only can you use this, but this book needs to be on the desk of everyone under you. Critical to the success of your business
Chief Product Officer
This book provides exceptional insight and detail on how to build and sustain an outstanding business case.
Director of Strategy
From practical experience, the information is "spot on" with regards to what is required to make this vital aspect of one's company truly successful.
Vice President

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