A second edition of the book Managing Product Management
By Steven Haines
Every corporate executive wants their company to achieve the market agility needed to outperform and deliver stellar results. If you’d like to transform your company into a market-leading powerhouse, a sharply defined, easily understood, and widely endorsed function of product management is required. In fact, product management provides the pathway to the ultimate corporate transformation.
Leading Product Management by Steven Haines is designed as a reference guide to help senior executives and product leaders to organize more effectively around product management. The book provides readers with a blueprint to create a durable, sustainable product management structure that will stand the test of time.
Steven Haines is a world-renowned author, speaker, and thought leader in the areas of product management and business acumen. As the founder of Sequent Learning Networks (sequentlearning.com) and the Business Acumen Institute (business-acumen.com), he has trained tens of thousands of people who work in product management and other functions. His industry-defining work has contributed to the transformation of mindsets, methods, and corporate competitiveness.
Sequent helps product managers and product leaders develop the skills and capabilities needed to accelerate performance and promote market growth.