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The Book Product Leaders Need to Run A Successful Product Management Organization

Diagnostic Framework

Learn Haines' proprietary product management organizational diagnostic framework so that any executive team can either stand-up a new product management organization, or recalibrate a current product organization

Cultivating the Talent Pool

Gain access to a proven product manager staffing process to help you develop and nurture your team and, an individual online assessment to understand skillsets, and a product manager score card.

Managing the Product Portfolio

An optimal portfolio of products contributes to the best bottom line for any xviii Introduction company. Product management is a means to an end. Learn why the proper management of your product portfolio is so critical gain tools and techniques to bring this about.

Online Training Based on the Book

Elevate your product management skills with Sequent's Online, On-Demand Implementing and Managing Product Management Course.

Meet The Author,
Steven Haines

Globally recognized expert in product management and business acumen

Steven Haines is the Founder & CEO of Sequent Learning Networks, the author of several bestselling business books, and an energetic public speaker. His ideas and books continue to shape how leading companies organize to produce category defining products and highly performing business people.

Steven's books include:

This book will help you understand what product management is and how you lead teams of product managers. Follow the experienced lessons learned by Steve and you will be successful leading your business. A must-read for any product manager that leads others or is an individual contributor.
Matthew Moore

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