Book overview
The Product Manager's Survival Guide, 2e
Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide, 2e brings you fully up to date on what you need to succeed as a product manager.
Steven Haines
ABOUT Steven
Steven Haines’ ideas and books continue to shape how leading companies create category-defining products with outstanding people. His enthusiasm and focus contributed to his best-selling books about Product Management and Business Acumen.