Book overview
Product Strategy and Roadmapping
Finally! A simple guide to help any product manager create a realistic, data-driven product strategy and roadmap!
For any product manager or product team leader, formulating and executing on a solid product strategy and roadmap will always offer opportunities and present challenges. Today’s corporations require strategic-thinking businesspeople who have the requisite business acumen to gather customer and market insights, assess past and current business performance, and recalibrate resources to maintain or gain competitive advantage—all while influencing others who are needed to drive the business into the future.
For any product manager or product team leader, formulating and executing on a solid product strategy and roadmap will always offer opportunities and present challenges. Today’s corporations require strategic-thinking businesspeople who have the requisite business acumen to gather customer and market insights, assess past and current business performance, and recalibrate resources to maintain or gain competitive advantage—all while influencing others who are needed to drive the business into the future.
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Steven Haines
ABOUT Steven
Steven Haines’ ideas and books continue to shape how leading companies create category-defining products with outstanding people. His enthusiasm and focus contributed to his best-selling books about Product Management and Business Acumen.
Sequent Learning provides customized product management training and advisory services to complex companies, across industries and around the world.
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