Product Life Cycle Management

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Getting Started 3 Resources

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Module Content

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Using Our Online Learning System

A Context for Product Life Cycle Management

Module 1: Assessing Markets 3 Resources

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1:1 Customers & Market Segments

1:2 Competitors and Competitive Products

1:3 Industry and Market Environments

Module 2: Evaluating the Business of Your Product 3 Resources

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2:1 Functional Support

2:2 Data, Metrics & Money

2:3 Supporting Processes & The Assessment of Efficiency

Module 3: Steering Your Product Into the Future 2 Resources

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3:1 Future Marketing Mix Model

3:2 Discontinuation