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Product Life Cycle Management

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Getting Started 3 Resources
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Module Content
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Using Our Online Learning System
The Workbook
A Context for Product Life Cycle Management
Module 1: Assessing Markets 3 Resources
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1:1 Customers & Market Segments
1:2 Competitors and Competitive Products
1:3 Industry and Market Environments
Module 2: Evaluating the Business of Your Product 3 Resources
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2:1 Functional Support
2:2 Data, Metrics & Money
2:3 Supporting Processes & The Assessment of Efficiency
Module 3: Steering Your Product Into the Future 2 Resources
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3:1 Future Marketing Mix Model
3:2 Discontinuation
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