Template tutorial: 9-Step Product Discontinuation

Template Tutorial: 9-Step Product Discontinuation

End of life, sunset, exit, and discontinuation are terms used to describe the time in the product’s life when it is no longer viable in the market because it no longer fills a need or because it has been replaced by another product from your company or from a competitor.

As every product needs to be managed across the active phases of its life cycle, so does its discontinuation and eventual withdrawal from the market.

This template is designed to help you recognize those market signals and guide you through the product discontinuation and market withdrawal process. The accompanying video tutorial explains how to use this template and the rationale behind each of the nine sections.