Template Tutorials: Value Proposition and Product Positioning

Value Proposition and Product Positioning Template Kit for Product Managers

A value proposition defines the need and proves the economic or qualitative benefit to a specific customer, based on the benefit perceived by that customer.

Value propositions must be expressed clearly in the language that the customer understands. Value propositions are important, but in order to be most effective, they must be wrapped in a positioning statement.

This template will help you answer the 4 essential questions that are vital to the creation of proper value propositions and product positioning statements.