Additional Resources

product manager's survival guide second edition book by steven haines

The Product Manager's Survival Guide, 2e by Steven Haines

The first and most comprehensive book about how to get started as a product manager, this book provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management.

Chapter 2 & Chapter 6 cover elements of the Business Case fundamentals discussed in this tutorial.

The Product Manager's Desk Reference by Steven Haines

The Product Manager’s Desk Reference (2nd ed) has been referred by many as the bible of product management.  Its easily accessible content provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company’s success.

Chapter 14 – Justifying Product Investments: The Business Case features an in-depth description of a successful product Business Case including the fundamentals and requirements discussed in this tutorial.