Download the Business Case Guide

A Business Case is prepared in a collaborative manner by a cross-functional product team. It is a used as a vehicle to support product planning and decision making – including decisions about whether to create a new product or service, whether to enter a new market, vendor selection, or make vs. buy vs. partner analysis.

Business Cases are generally designed to answer the question: What are the economic outcomes if we choose X or do Y?

business-case-guide-for product managers