How to Create a Business Case

By Steven Haines

Most business people will encounter a situation where money needs to be invested in the business. Investments might involve the expansion of capacity, a new product, to enter a new market., or any investment that will impact the performance of the company.  A business case qualitatively and quantitatively rationalizes an investment while considering elements that capture the current situation, proposed solutions, and economic outcomes.  It offers a common way to rationalize investments and to help emerging leaders establish credibility.

This book explains the purpose of a business case, and how to assemble a business case for presentation to management.

Every corporate executive wants to their company achieve the market agility needed to outperform and deliver stellar results.  If you’d like to transform your company into a market-leading powerhouse, a sharply defined, easily understood, and widely endorsed function of product management is required.   In fact, product management provides the pathway to the ultimate corporate transformation.