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What is the purpose of an opportunity statement?
Which of these defines the need and proves the benefit of the product to a targeted customer within a segment?
Which of these helps describe why targeted customers should buy your product instead of competitive products or solutions?
What uses prototypes, mockups, sketches, or storyboards to validate concepts with customers before making any concrete design decisions?
Which of these uses a scoring method to rank potential ideas on categories such as strategic alignment, value proposition, and validated prototype feedback?