A Business Case is prepared in a collaborative manner by a cross-functional product team. It is used as a vehicle to support product planning and decision making – including decisions about whether to create a new product or service, whether to enter a new market, vendor selection or make vs. buy vs. partner analysis. The …
To help you further your learning in this module, we want to remind you to continue to utilize your included work tools: The Product Manager’s Survival Guide, 2e by Steven Haines Chapter 8: After Strategy: What’s Next
To help you further your learning in this module, we want to remind you to continue to utilize your included work tools:
A value proposition defines the need and proves the economic or qualitative benefit to a specific customer, based on the benefit perceived by that customer. Value propositions must be expressed clearly in the language that the customer understands. Value propositions are important, but in order to be most effective, they must also be wrapped in …
TEMPLATE: VALUE PROPOSITION AND PRODUCT POSITIONING Read More »
The Opportunity Statement is used to assess ideas for new products, line extensions, feature enhancements, product derivatives, and new market entries. The Opportunity Statement document helps summarize an individual opportunity in order to present it for approval and prioritization. This template will guide you step by step in answering the critical questions that are required …
The Product Strategy Presentation Template is a great resource that follows the Product Strategy Guide. This tool will help product managers translate their product strategy into an easy-to-use presentation. This template is in the form of a Microsoft Powerpoint (.pptx) file and will download directly to your ‘download‘ folder.
The purpose of this guide is to summarize the basic steps in the formulation of a strategy for your product or product line. This Product Strategy guide will help you answer three vital questions to a product strategy: How has the product performed thus far? (Situational Analysis) What is its envisioned market position? (Synthesis) …
