Product Management Essentials

Welcome to the Product Management Online Learning Program
2 Resources
Welcome!
Take the Product Management Essentials Pre-Assessment
Module 1: The Role of a Product Manager
8 Resources | 1 Quiz
Introduction – The Role of the Product Manager
Business Owner Mindset
Orchestration
Business Acumen
Leadership
Communication
Market Focus
Additional Resources
Module 1 Quiz: Role of a Product Manager
Module 2: Product Management Life Cycle Model
2 Resources | 1 Quiz
Understanding the Product Management Life Cycle Model
Additional Resources
Module 2 Quiz: Product Life Cycle Model
Module 3: Customer & Market Insights
12 Resources | 1 Quiz
Introduction – Customer and Market Insights
Segmentation
Needs vs. Solutions
Personas
Types of Feedback
Customer Narrative
Knowledge Check – Customers
Market Analysis
Competitive Benchmarking
Knowledge Check – Competitive Benchmarking
TEMPLATE: COMPETITIVE ANALYSIS & DOSSIER
Additional Resources
Module 3 Quiz: Customer & Market Insights
Module 4: Product Strategy
12 Resources | 1 Quiz
Introduction – Product Strategy
Strategic Model
Knowledge Check – Product Strategy Model
Strategic Inputs
Knowledge Check – Strategic Inputs
Strategic Synthesis
Knowledge Check – Strategic Synthesis
Strategic Outputs
Knowledge Check – Strategic Outputs
TEMPLATE: PRODUCT STRATEGY GUIDE
TEMPLATE: PRODUCT STRATEGY PRESENTATION
Additional Resources
Module 4 Quiz: Product Strategy
Module 5: Product Planning
22 Resources | 1 Quiz
Introduction – Product Planning
Concept
Opportunity Statement
TEMPLATE: OPPORTUNITY STATEMENT
Value Propositions
Product Positioning
TEMPLATE: VALUE PROPOSITION AND PRODUCT POSITIONING
Iterative Planning
Decision Matrix
Knowledge Check – Concept
Feasibility
Preliminary Business Case
TEMPLATE: BUSINESS CASE GUIDE
TEMPLATE: BUSINESS CASE FINANCIALS TEMPLATE
TEMPLATE: BUSINESS CASE PRESENTATION TEMPLATE
Feasibility Decision Matrix
Knowledge Check – Feasibility
Definition
Requirements and User Stories
Knowledge Check – Definition
TEMPLATE: PRODUCT REQUIREMENTS GUIDE & TEMPLATE
Additional Resources
Module 5 Quiz: Product Planning
Module 6: Product Introduction
9 Resources | 1 Quiz
Introduction – Product Introduction
Development
Knowledge Check – Development
Testing
Launch Planning
Launch Metrics
Knowledge Check – Launch
TEMPLATE: PRODUCT LAUNCH PLAN
Additional Resources
Module 6 Quiz: Product Introduction
Module 7: Post-Launch Performance Management
15 Resources | 1 Quiz
Introduction – Post-Launch Performance Management
Data and Analytics
Knowledge Check – Data & Analytics
The 4 P’s
Product
Price
Promotion
TEMPLATE: PRODUCT MARKETING PLAN
Place
Knowledge Check – The Marketing Mix (The 4 Ps)
Life Cycle Management
Knowledge Check – Life Cycle Management
Sun Setting Products
Knowledge Check – Sunsetting Products
Additional Resources
Module 7 Quiz: Post Launch Performance Management
The Sequent Product Management Certification (SPMC)
1 Quiz
The Sequent Product Management Certification (SPMC)
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Communication

Product Management Essentials Module 1: The Role of a Product Manager Communication

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