Download the Product Strategy Template

The purpose of this guide is to summarize the basic steps in the formulation of a strategy for your product or product line.

This Product Strategy guide will help you answer three vital questions to a product strategy:

1. How has the product performed thus far? (Situational Analysis)
2. What is its envisioned market position? (Synthesis)
3. What can be done to achieve that vision? (Future)

A finalized strategy should then be tied back to the Product Management Lifecycle so as to execute the strategy through the customary product workstreams and processes.