Leading Product Management
How to Create a High-Performance Product Management Organization
A second edition of the book Managing Product Management
By Steven Haines
Every corporate executive wants to their company achieve the market agility needed to outperform and deliver stellar results. If you’d like to transform your company into a market-leading powerhouse, a sharply defined, easily understood, and widely endorsed function of product management is required. In fact, product management provides the pathway to the ultimate corporate transformation.
Leading Product Management by Steven Haines is designed as a reference guide to help senior executives and product leaders to organize more effectively around product management.
The book provides readers with a blueprint to create a durable, sustainable product management structure that will stand the test of time.
The eleven chapters are organized as follows:
Chapter 1 – A Context for Product Management.
Chapter 2 – Reinventing the Wheel for the Last Time
Chapter 3 – Everyone is in Product Management
Chapter 4 – Designing an Organizational Strategy for Product Management.
Chapter 5 – Processes, Roles, and Responsibilities
Chapter 6 – Strategies to Manage the Product Manager Talent Pool
Chapter 7 – Cultivating and Shaping Product Managers
Chapter 8 – Building a Knowledge-Based Community of Practice
Chapter 9 – Designing and Sponsoring Cross-Functional Product Teams
Chapter 10 – Executives Drive Product Management Organizational Success
Chapter 11 – Product Portfolio Management